the past few months, with an epic PR crisis brought on by recalls for myriad problems in its cars and trucks. The news has been so bad about a company once seen as almost invincible that many may have forgotten how Toyota gained its enviable reputation.
motto] and why we are ‘Wir lieben autos’.” The new motto of Opel in Germany — “We love cars” — takes a bit of getting used to. Vauxhall, after all, did not build its reputation on winning design awards. But all that could change. Mr Reilly
for an “irresponsible” report it aired last month suggesting electronics as the cause of sudden acceleration in its cars. The world’s largest automaker is working to repair its reputation after recalling about 8.5 million vehicles worldwide to fix
For years, even when Toyota produced cars considered unstylish or a little off the mark, it still thrived because consumers put such a high premium on the automaker’s reputation for quality. Now a new study shows
later became the only man to win the world championship in a car bearing his own name. Brabham cars had a reputation for being forgiving to drive and Brabham did not retire from the cockpit until the end of 1970, when he was 44. He sold the team to
pacesetters of the 60s and 70s. Backed by a Malaysian consortium which includes Proton, owners of the Lotus Cars operation also based in Norfolk. Won 78 grands prix between 1960 and 1987, but always had a reputation for mechanical frailty as engineering
recall crisis that has shaken the automaker’s reputation for quality. Toyota has recalled more than 6 million cars and trucks in the United States since October for equipment and mechanical problems related to unintended acceleration. But questions about
Saturday, February 27, 2010
tarnished the carmaker’s brand and reputation for quality. [ID:nN24146527] Toyota has recalled more than 8 million cars globally for unintended acceleration and braking problems, in a widening safety crisis that broke about one month ago. The bulk of the
Wednesday, February 24, 2010
recall that has rocked Toyota’s reputation, said he was ‘deeply sorry’ for accidents and injuries involving its cars. He said Toyota had lost its way during a period of fast growth but vowed to steer it back to the values that made it a watchword for
Monday, February 22, 2010
has undercut Toyota’s ( TM ) reputation for disclosing safety issues and the fixing potentially dangerous problems with its cars. The latest twist has a new angle: Toyota apparently bargained with U.S. regulators to limit the scope and cost of a recall.